Thursday, October 18, 2012

Psychological Effects of Banners

Using custom banners it is possible to get your business to really stand out whether it's at an event or a tradeshow. This way you can bring attention to whatever you want people to look at, and you can do some marketing at the same time while increasing your brand awareness.
However a custom banner is only going to be as good as its design and if you don't design the banner correctly it's not going to stand out in the same way. There is a lot going on when someone looks at your banner and while you might just think of it as a large sign, your design will actually affect the very psychology of the person looking and can have a huge impact on the minds of the observers. Here we will look at some tips to help you get more from the psychological effects of banners.
The colours you use for your custom banners will make a huge difference to the way they impact onlookers. For one you of course need your banners to stand out and you want them to be as eye catching as possible. This means making sure that your custom banners are designed to use contrasting colours that will be easy to read from a distance and that will catch the eye when glancing around the room. At the same time it means using colours that will have the right associations and put people in the right mood. A blue for instance is a tranquil and calming colours that will make people relaxed, while a green colour will often have associations with money and with nature which makes it great for use with green companies and with money oriented businesses (such as accounting firms).
Dark blue and black meanwhile have reputations as being 'professional' and slick companies, so these are great colours for banners if you want people to take your business seriously.
If you want someone to look closer at your banner, then a great strategy is to get them curious. For instance if your custom banners have large writing to catch the eye, and then much smaller text underneath, many people will feel the urge to squint and read that smaller text because they won't be able to go on without knowing what it says. Works doesn't it?
Many psychological studies have demonstrated that even from as early as birth we start to notice faces more than any other visual stimuli which makes this a great way to attract attention. At the same time though if you are going to use people in your custom banners make sure that they create the impression you want them to create. Using attractive, professional looking people who look happy will help to ensure that in general your potential customers and clients will feel happier working with you and will be more eager to come and work.
Don't forget that even when people don't come over to your stall, your custom banners can still work on an unconscious level. Use your logo and your brand colours then and you can this way strengthen your brand if nothing else.

1 comment:

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